The player is loading ...
You'll be in the know when another fabulous woman empowers us on Word of Mom Radio!
SophieZo and how to avoid these 3 costly targeted marketing mistakes to skyrocket your business growth!
In this episode of Building Your Empire with SophieZo, digital marketing expert Sophie Zollmann unveils the three most common targeted marketing mistakes that could be holding your business back. Learn how to avoid these pitfalls and transform your marketing strategy for exponential growth.
Key Topics Covered:
1. The danger of trying to appeal to everyone instead of focusing on a specific audience
2. Why relying on assumptions rather than data can lead to marketing misalignment
3. The importance of evolving your targeting strategy in a changing market
Episode Highlights:
- Understanding the pitfalls of broad-based marketing
- How to identify and focus on your ideal customer profile
- The power of data-driven marketing decisions
- Key data points to consider when defining your target audience
- Strategies for keeping your targeting approach current and effective
- The interconnected nature of these marketing mistakes and their compound effects
Whether you're a small business owner, a marketing professional, or an aspiring entrepreneur, this episode provides valuable insights to help you refine your targeted marketing approach and drive better business results.
Don't miss out on these game-changing strategies that could revolutionize your marketing efforts and accelerate your business growth!
Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too!
Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.
We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".
Connect with Word of Mom on Facebook, Instagram, Twitter and click here and tell us your story
WordofMomRadio.com - sharing the wisdom of women, in business and in life.
#TargetedMarketing #DigitalMarketingTips #BusinessGrowth #MarketingStrategy #DataDrivenMarketing #SophieZo #BuildingYourEmpire
CEO and Best Selling Author
Meet digital marketing expert, strategist, and best-selling author, Sophie Zollmann!
I’ve been in the digital marketing game for 20 years, and nothing fuels my passion more than helping coaches, CEOs, thought leaders, wellness practitioners, and course creators reach the next level of success.
I believe that when you get the marketing down, everything else falls into place.
That’s why I’ve dedicated my career to helping service-based companies create success strategies that empower them to thrive for years to come!
I see far too many business owners treat marketing as a guessing game. It’s the business equivalent of throwing spaghetti at the wall and hoping something sticks. Wishing and hoping won’t get you where you want to go, and that’s where the digital marketing team at SophieZo comes in!
As a digital marketing expert, I know that success starts with strategy.
I’m not a fan of cookie cutter, one-size-fits-all marketing plans because I know they don’t really work! My team of marketing mavens and I do things a little differently to bring real results to your marketing initiatives.
We rely on creative, innovative marketing strategies designed specifically for your business. We do a deep dive into your business to devise customized marketing strategies and success plans based on your goals, your market, and your audience.
Our goal is to help every client build a strategic action plan that empowers them to grow their business, thrive, and live the life they’ve always wanted to live.
I’ve helped countless entrepreneurs just like you …
Read More
Here are some great conversations to get you started!
