Strategic Timing of Paid Ads on The Building Your Empire Podcast with SophieZo

Sophie Zollmann pulls back the curtain on one of the most pressing questions successful service providers face: When is the right time to invest in paid advertising?

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Strategic Timing of Paid Ads on The Building Your Empire Podcast with SophieZo

The Strategic Timing of Paid Ads: 3 Critical Signs Your Service-Based Business is Ready to Invest

In this value-packed episode, digital marketing expert Sophie Zollmann pulls back the curtain on one of the most pressing questions successful service providers face: When is the right time to invest in paid advertising? Drawing from 20 years of digital marketing expertise, Sophie breaks down the three essential indicators that signal your business is truly ready for paid advertising success.

Sophie dives deep into what it means to have specific, measurable goals for your paid advertising campaigns, moving beyond vague objectives to concrete, trackable targets. She explains why precise goal-setting is the foundation of any successful paid advertising strategy and how it directly impacts your return on investment.

The discussion then shifts to the critical importance of having a clearly defined target audience. Sophie shares expert insights on understanding your ideal clients' pain points, desires, and objections in the health and wellness, legal, and consulting spaces. She explores why surface-level demographic data isn't enough and how to develop the deep audience understanding that makes your ads truly resonate.

The episode concludes with a thorough examination of what constitutes a strong marketing foundation - from strategic website design to compelling landing pages and irresistible service offerings. Sophie explains why this foundation is crucial for converting the traffic that paid ads bring and how to assess if your current setup is ready for paid advertising.

This episode is essential listening for service providers who want to make informed decisions about their marketing investments and avoid costly mistakes in their paid advertising journey. Sophie brings her signature straight-talking style to help you understand exactly when and how to leverage paid advertising for maximum impact in your business.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

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Sophie Zollmann

CEO and Best Selling Author

Meet digital marketing expert, strategist, and best-selling author, Sophie Zollmann!

I’ve been in the digital marketing game for 20 years, and nothing fuels my passion more than helping coaches, CEOs, thought leaders, wellness practitioners, and course creators reach the next level of success.
I believe that when you get the marketing down, everything else falls into place.
That’s why I’ve dedicated my career to helping service-based companies create success strategies that empower them to thrive for years to come!
I see far too many business owners treat marketing as a guessing game. It’s the business equivalent of throwing spaghetti at the wall and hoping something sticks. Wishing and hoping won’t get you where you want to go, and that’s where the digital marketing team at SophieZo comes in!
As a digital marketing expert, I know that success starts with strategy.
I’m not a fan of cookie cutter, one-size-fits-all marketing plans because I know they don’t really work! My team of marketing mavens and I do things a little differently to bring real results to your marketing initiatives.
We rely on creative, innovative marketing strategies designed specifically for your business. We do a deep dive into your business to devise customized marketing strategies and success plans based on your goals, your market, and your audience.
Our goal is to help every client build a strategic action plan that empowers them to grow their business, thrive, and live the life they’ve always wanted to live.
I’ve helped countless entrepreneurs just like you … Read More

Strategic Timing of Paid Ads on The Building Your Empire Podcast with SophieZo

The Strategic Timing of Paid Ads: 3 Critical Signs Your Service-Based Business is Ready to Invest

Sophie Zollmann

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