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Jan. 28, 2025

Marketing Metrics on Building Your Empire with SophieZo on WoMRadio

Marketing Metrics on Building Your Empire with SophieZo on WoMRadio

SophieZo looks at strategic marketing metrics: 3 keys to measuring what truly drives growth.

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Word of Mom Radio

Strategic Marketing Metrics: 3 Keys to Measuring What Truly Drives Growth

Ready to transform your marketing measurement from data overload to strategic insight? In this value-packed episode, we explore the three essential elements that turn marketing metrics into powerful drivers of business growth.

Discover how to define goals that cascade throughout your marketing strategy, creating clear focus and eliminating confusion. Learn how to select metrics that tell the complete story of your customer journey, enabling real-time optimization and improved results. Understand how to prioritize truly actionable metrics that drive clear decision-making and measurable improvement.

This episode reveals why selective, strategic measurement consistently outperforms comprehensive tracking. We dive deep into creating measurement frameworks that scale with your business while maintaining clarity and purpose. Perfect for established service providers who want to transform their marketing metrics from interesting data points into strategic assets for growth.

Walk away understanding how to create a metrics strategy that drives real business growth. Learn to develop measurement systems that turn marketing from a creative endeavor into a strategic driver of success.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on FacebookInstagramTwitterLinkedIn, and YouTube

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

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Sophie Zollmann Profile Photo

Sophie Zollmann

CEO and Best Selling Author

Meet digital marketing expert, strategist, and best-selling author, Sophie Zollmann!

I’ve been in the digital marketing game for 20 years, and nothing fuels my passion more than helping coaches, CEOs, thought leaders, wellness practitioners, and course creators reach the next level of success.
I believe that when you get the marketing down, everything else falls into place.
That’s why I’ve dedicated my career to helping service-based companies create success strategies that empower them to thrive for years to come!
I see far too many business owners treat marketing as a guessing game. It’s the business equivalent of throwing spaghetti at the wall and hoping something sticks. Wishing and hoping won’t get you where you want to go, and that’s where the digital marketing team at SophieZo comes in!
As a digital marketing expert, I know that success starts with strategy.
I’m not a fan of cookie cutter, one-size-fits-all marketing plans because I know they don’t really work! My team of marketing mavens and I do things a little differently to bring real results to your marketing initiatives.
We rely on creative, innovative marketing strategies designed specifically for your business. We do a deep dive into your business to devise customized marketing strategies and success plans based on your goals, your market, and your audience.
Our goal is to help every client build a strategic action plan that empowers them to grow their business, thrive, and live the life they’ve always wanted to live.
I’ve helped countless entrepreneurs just like you … Read More

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This blog post expands on the key concepts discussed in our latest podcast episode, Marketing Metrics on Building Your Empire with SophieZo on WoMRadio. In this episode, we explored the crucial role of marketing metrics in driving business growth. T…