Lauren Bayne

Founder and CEO

Lauren Bayne is the Founder and CEO of The Creative Brand Refinery. Lauren has pursued personal growth and continual evolution throughout her career. She understands that all individuals and brands require refinement in order to thrive. In her collaborative community, founders, at any stage of their growth, gain confidence in their brand, to build it and share it with the world. They receive support and encouragement to enrich themselves and their business from Lauren and other members of the group.

Over the course of her 25-year personal and professional history, Lauren came to understand the paramount importance of authentic expression. Her background in advertising began with esteemed Fortune 500 brands such as AT&T, Pennzoil, Southwest Airlines and Chili’s. Seeking more for her own self-expression, Lauren embarked on her entrepreneurial path. She delved into assisting fellow founders, working with brands SmartyPants Vitamins, Deep Eddy Vodka, Nui Organics, Lodgewell, Safe Kids and Betty Sport. A Texas native, Lauren is a proud graduate of the University of Texas at Austin with a Bachelor’s of Science in Advertising + Texas Creative Program.

Throughout Lauren’s career, she has been energized by innovation and revitalization. Creative problem solving, big idea generation and caregiving are her superpowers. Her love for motherhood led Lauren to create the renowned blog M.I.L.K., Moms I’d Like to Know. As a mother and caregiver to her parents, Lauren has a keen understanding of the “work, pause, strive” cycle that many women experience. She is living life off-script, enjoying her role as wife, mother and daughter as she helps build up other women doing the same.