Jennifer Richards

Founder / Creator / Mom

Meet Jennifer Richards, a proud mom of three boys: Elijah (8 years), Isaiah (6 years), and Caleb (1 year). Jennifer’s journey as a mother has inspired her life’s work, creating programs and products that bring hope, healing, and connection to families and children.
In 2006, at just 21 years old, Jennifer founded the Sweet Dreams Foundation, a nonprofit dedicated to supporting children with life-threatening illnesses. The foundation’s signature program creates personalized dream bedrooms, transforming spaces into magical havens of comfort and inspiration for these brave kids. Sweet Dreams Foundation also touches lives through:
RooBaby Program, providing specialized support for medically fragile babies and their families.
Heartistry Haven, fostering healing and creativity for families through art and connection.
Faithful Hearts, offering emotional and spiritual care during difficult times.
Jennifer’s passion for creating solutions extended to her own parenting journey when she designed and patented Roos Wraps after the birth of her first son, Elijah. This 4-in-1 baby wrap is a game-changer for parents, snuggle baby close to your chest, tummy time aid, help baby sit up, and walking assistant—all while fostering the critical bond between mom and baby.
Through the Sweet Dreams Foundation and Roos Wraps, Jennifer has dedicated her life to bringing comfort, joy, and strength to families, ensuring every child feels loved and supported. Our hope is that the sales of Roos Wraps supports the wonderful work of Sweet Dreams Foundation