Feb. 6, 2025

April Pride on The Business Spotlight with Dori DeCarlo on WoMRadio

April Pride on The Business Spotlight with Dori DeCarlo on WoMRadio
April Pride on The Business Spotlight with Dori DeCarlo on WoMRadio
Word of Mom Radio
April Pride on The Business Spotlight with Dori DeCarlo on WoMRadio

April Pride is a 3x founder, podcast host, speaker and mom with 20+ years of experience building trusted brands for women with open & curious minds.

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Season 13The Mompreneur ModelThe Business SpotlightHealthy Habits

April Pride is a 3x founder, podcast host, speaker and mom with 20+ years of experience. She founded SetSet, the world’s first community platform built for women, providing accessible psychedelic education and integration with medical-provider-created resources. April has spoken to tens of thousands of women globally on topics including business, psychedelics and the future of wellness.

April is also included in the inaugural High Times Female 50 list and in 2021 was awarded “Most Creative Cannabis Entrepreneur in the US”.

Join host Dori DeCarlo on The Business Spotlight and connect with April at AprilPride.com, enjoy The SetSet Show, and follow on Twitter, Instagram and LinkedIn.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

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She is sure, she is sure, she is strong, she

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is true, is true, she is brave, she is she

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is you.

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She is you, she is you, she.

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Is sure, she is true, she is strong, she is strong,

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she is true, is true, she is brave, is bray,

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she is she is you.

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Hello, everyone, welcome to today's Word of Mom Radio. Here

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on the Word of Mom Media Network. I'm your host,

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Dori Di Carlo, and you know we are here week

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after week, show after show, breaking those myths that morepreneurs

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and business women, especially those of us building our businesses

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from home, that were just dabbling in between bake sales

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and getting our nails done. We're not. We are smart,

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we are savvy, and we are sharing the wisdom of

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women in business and in life. And I'm really looking

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forward to today's guests joining us. April Pride is a

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three times founder, podcast host, speaker, and mom with twenty

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plus years of experience. She founded setset, the world's first

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community platform built for women, providing accessible psychedelic education and

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integration with medical provider created resources. April has spoken to

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tens of thousands of women globally on topics including business, psychedelics,

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and the future of wellness.

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She is also included in.

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The inaugural High Times Female fifty List, and in twenty

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twenty one was awarded most Creative Cannabis Entrepreneur in the US.

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I'm thrilled to be sharing you. Congratulations on that honor,

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because we have tried very hard here on Word of

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Mom Radio to bring people into the understanding of what

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cannabis can do and now the psychedelics and microdosing and

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how this really helps, especially in men's health. So with

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all that being said, April, welcome to Word of Mom Radio.

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Thank you so much for having me. I really I'm

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really excited to be here.

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I'm thrilled to have you, and I love sharing fellow podcasters.

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I would love for you to take us on your

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journey the businesses that you have founded and everything that

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has led you to sex sept Yeah.

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So in the introduction you had said that I'm a

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three time founder. I'm actually I've founded like at least

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a dozen businesses, but I've exited three of them. Wow,

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So yeah, I've Yeah. So it's been quite a journey.

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And I think that for the purposes of your show,

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what your listeners will find the most interesting is what

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came about in my career ten years ago when I

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started working in cannabis. Up until that point, I went

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to architecture school. I went to Parsons School of Design,

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and I was a founder because all the moms I

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had a single working mom and all the moms that

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got to hang out at the country club all day,

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we're into your designers, and they got to pick their

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kids up at school.

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I was like, Oh, I think that's what I want

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to be when they grow up.

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So that's what I was, And I found myself between

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projects and I launched a product and I loved that process.

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And so fast forward a few years later and one

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of my clients from one of my businesses mentioned that

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she had started working as an executive assistant for the

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CEO of a large holding company here in Seattle called

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Privateer that focused on cannabis brands.

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For instance, they owned, or they're the.

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Majority owner of Leaflee of Tilray Up in Canada, which

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is a licensed producer in Canada. They have the thirty

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year licensing agreement with the Marley family for Marley Naturals

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Marley Natural So I was really curious to hear what

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she was learning, and she said, well, I see all

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the decks, I see all the deals. I read all

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of his emails, and no one's creating anything that really

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is focused on design or women. I was like, oh,

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actually she did mention women, but we were really at

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that time, we were focused on the design part of things.

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She and I in our conversation. So I took her

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out to dinner.

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I knew the guy that owned the restaurant, and so

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did she, and he asked us what we were talking about,

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and she said, I'm trying to convince her to launch

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a line of luxury cannabis Successories. And he said, if

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you do that, I'll give you your seed money. Okay,

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So that never happens. I'm sure listeners know that that

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never happened.

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So that happened to me one time.

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It was a basic and you know I so from there, yeah,

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I just put my I know how to design products hat.

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On and launched.

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Soft launched the end of twenty fifteen, and then January launched.

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But within six weeks my husband came my husband at

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the time came home and he said, you know, I

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get your emails. I think you think you're talking to me,

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but really you're talking to women. April, like, but half

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of our customers are men, and there was it's not

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this like you need to choose a side.

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I don't know.

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That didn't Again, this is early twenty sixteen, twenty January,

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so we're a year before the Women's March, right, And

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I was like, but I'm learning this plant interacts with

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the woman's body in a way that I don't have

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any research around. No one's got any of this research.

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But I'm talking to women all day and they're telling

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me how they're using it, and I believe them, and

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so there's something here with hormones. So we pivoted. We

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really just started focusing on talking to women. And then

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I realized what we have is not a The name

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of the brand was Vanderpop and it was stylis Stash,

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good to Smoke, store and share weed. But really what

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we were doing was teaching people what they needed to

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know about the plant itself. Right, So from a commercialization.

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Standpoint, I don't know.

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I didn't really have much of a business plan there, right, Like,

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how do you earn revenue on education? There's there are

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a lot more options today than there were ten years

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ago with courses and the rest of it. So fast

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forward one year, I'd sold my company into the Canadian

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market and within three years had sold to the largest

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Canadis company in the world. And so that really started

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my career, not just as you know, the entrepreneur part

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of things, the designer part of things, the brander, the

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branding person part of things.

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That all existed.

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But what didn't exist and what is I think, you

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know front and center now is the advocacy part of this.

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Because I had never.

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Worked at a corporation before I sold my company to

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the largest cannabis company in the world, I had no

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idea what happened to consumer protection once your product and

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your messaging is in the hands of an entity that

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has really beholden to shareholders every three months, right, So

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that insight is what informed three and a half years ago.

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After I sold my company in twenty nineteen, I started

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a podcast about cannabis. And then three and a half

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years ago, after I had been at that podcast for

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a couple of years, I really wanted to start focusing

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on psychedelics because I saw that influencers who were in

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the cannabis space were starting to talk about psilocybin, mushrooms

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and again with the consumer protection hat on, the harm

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reduction hat on. I understand the critical place that we

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are in before a substance that's been a schedule one

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controlled substance becomes either decriminalized, legalized, rescheduled. Who knows where

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things are going to go with cannabis, psilocybin, all the

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rest of it. There's just this opportunity for so much

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to go wrong. You're reading headlines that say this will

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help your depression, but then you go on a Reddit

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feed to figure out how to do it, and those

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are not medical experts that are teaching you. You're going

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to websites where you don't know if they're going to

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take your money and actually.

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Ship you the mushrooms. It's just it is the wild West.

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And so I think my goal when I came in

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three and a half years ago started a podcast which

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was called The High Guide. My podcast now is called

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Set Set Show, it was really like, okay, we know

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how that three out of four people that are doing

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psychedelics are doing it outside of a clinical environment. They're

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not working with the professional. They're doing this at home

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with their friends, with their loved ones, with their family.

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So if we can give them harm reduction advice to

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make sure that when they go about doing this thing.

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And granted, four years ago, there were less than a

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half a million people that lived in decriminalized municipalities. That

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means that they live in a city where city council

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has passed an ordinance that says that anything related to

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the persecution of possessing a controlled substance, it's just it's

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the lowest police enforcement. They just don't if it's not

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enough for distribution, if you're not trying to make money

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off of it, you know, like live and let live.

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Right, So, we had half a million.

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People that lived in places where that was the attitude

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of law enforcement. Four years later it was over sixteen

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million people. So this is happening so quickly, and people

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aren't really paying attention because it's happening in these really

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small communities. Right, it's at the city level, it's at

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the county level. We now have two states that have

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decriminalized various substances. I live in Seattle, and psilocybin is

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decriminalized here. What my aim is has always been is

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to provide correct information. The difference between doing it in

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cannabis and doing it in psychedelics is we have so,

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and I knew this when I made the decision to

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start working in psychedelics because it was a pain point.

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In cannabis, we didn't have any medical research. I had

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three doctors who were all related to mom and two

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daughters that were with the indocannabinoid system and could help

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people start to make sense of how cannabis could interact

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with their body. When it comes to psychedelics, we have

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so much more research right and we have so many

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more clinicians that are willing to raise their hand and

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be a part of the conversation. That's also fascinating, and

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I think that says a lot around the stigma of

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people who consume cannabis versus people who use psychedelics, And

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as a professional who works in both places, I am

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disappointed that cannabis continues to be looked down on as

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a tool that not only women, but so many people

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are using to address pain of all kinds. There is

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no bad drug, and I just really want to be

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very clear about that. So with psychedelics, I partnered with

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a licensed therapist I could do that. We worked together

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to create this twelve week microdosing protocol called micros psyched

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with ten women so we could like figure out the curriculum,

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what was connecting with them. We'd ran a pilot over

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three months, and then we put that curriculum out. And

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what I really have always wanted to do, aside from

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putting out evidence based, correct information for people to use,

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is make it accessible.

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It's so expensive.

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If you want a micro dose with a group you're

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you know, it's like six hundred bucks. And so we

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have a do it yourself protocol written by a licensed

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therapist who has worked on the intake and integration side

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of things with her clients. It's ninety seven dollars and

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once you own it, it's evergreen. So yeah, I'm trying

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to do a lot of things, but really I'm just

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trying to like acknowledge what's actually happening, which is people

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are using this stuff and some of it sometimes it

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comes wrong, And for women, you have a challenging experience.

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As a general, as in the larger population, one out

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of five experiences with psychedelic is going to be challenging.

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With women, the chances of that are much higher because

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of the way our hormones interact with these substances. There

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are specific times a month, the luteal phase of your

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cycle is the prime time of the month to work

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with mostly higher doses of psychedelics because your hormones are

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optimized at that time. They're on your side. When you

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start to have lower estrogen, whether it's in your monthly

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cycle or your lifetime cycle, that means that your tolerance

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is higher like a guy's. When your estrogen level is higher,

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it means that you're going to be more sensitive to

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any substance that you put in your body, and you

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are more likely to have a reaction to this medicine

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that is going going to be more extreme.

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And women just don't know that.

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But once you start to talking about it with women,

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they're like, oh my god, that makes so much sense.

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I remember when I took mushrooms and I stopt you

233
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just like, yeah, it's all there. But yeah, if we

234
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just need a lot more conversation around it. We also

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still need more research.

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I think back to getting my period, and I actually

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had two D and C because I had polyps in

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my uterus. I would get horrendous cramps and my doctor

239
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tried everything, every pain medication, and he said to me,

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have you ever found anything that takes away your cramps?

241
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And I said, yeah, I'm smoking a joint. He goes, well,

242
00:13:33.639 --> 00:13:36.759
then my medical opinion is get a half ounce and

243
00:13:36.840 --> 00:13:40.399
stay stone. And this was in the seventies, and I

244
00:13:40.480 --> 00:13:44.039
remember my doctor saying, if we could only get the

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medical industry to understand the medicinal benefits of cannabis, Yeah,

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00:13:50.360 --> 00:13:54.600
he said, but we're fighting an uphill battle because, let's

247
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face it, pharmaceutical companies fund medical schools. If they found

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out Parsley cured cancer tomorrow, there'd be a pill in

249
00:14:01.679 --> 00:14:05.679
a month instead of telling people grow Parsley, eat a

250
00:14:05.679 --> 00:14:09.639
lot of it, you know. But it's true, and it's

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amazing to me. And again, and I said it in

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the beginning, how we have tried with word of mom

253
00:14:15.120 --> 00:14:19.559
to make people understand, especially CBD. Your body produces this

254
00:14:20.360 --> 00:14:24.799
CBD to CBG, so it's it's triggering what your body

255
00:14:24.840 --> 00:14:29.720
already has. It's like taking melatonin. It's triggering what's already

256
00:14:29.840 --> 00:14:33.279
in your body. And people really get hung up on

257
00:14:33.879 --> 00:14:38.480
the other side of things and don't understand the medicinal

258
00:14:38.600 --> 00:14:44.159
benefits behind it. How do we break those walls down, April?

259
00:14:44.480 --> 00:14:45.320
Well, it's education.

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I mean education first, but it's not just education at

261
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the consumer level, right, I was at I co sponsored

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00:14:53.720 --> 00:14:56.240
a fundraiser here in Washington for the guy that ended

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up getting elected as our next governor, right, and he's

264
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going to be very very critical in legislation that we

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want to get past.

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And someone at so, what do you know about psilocybin?

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He didn't know anything.

268
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He's really nice about it, he's really really curious, but

269
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he doesn't know anything, right, And so we're asking people

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who are the decision makers to become experts at a

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very complicated topic. But if we don't educate them, and sometimes,

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unfortunately that education comes from a personal experience where someone.

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They loved really really.

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Benefited or could have benefited, and they saw that retrospectively.

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So I feel like.

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00:15:41.759 --> 00:15:44.919
I can't stand on a high enough soapbox or get

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00:15:44.919 --> 00:15:47.960
a bullhorn that's loud enough right to reach the people

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who really have the power to move the needle.

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And right now we have.

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A legislature, whether it's at the state level or the

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federal level, that's just out of touch, frankly. And so

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I have such an unbelievable amount of gratitude to vets

283
00:16:06.919 --> 00:16:10.159
because they're really that's who, that's who these decision makers

284
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listen to, right, they have sacrificed so much for all

285
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of us, and they're coming home and they're not in

286
00:16:18.919 --> 00:16:22.320
great shape, and they're saying, hey, listen, the VA is

287
00:16:22.480 --> 00:16:25.799
making me addicted. They are giving me things that are

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00:16:26.159 --> 00:16:31.120
have destroyed my marriage, my relationship with my kids. I

289
00:16:31.240 --> 00:16:36.080
can't work, whatever the case may be, but I can't

290
00:16:36.120 --> 00:16:40.399
do the thing that is actually giving me life. So

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00:16:40.840 --> 00:16:43.960
we've got these this really large group of people in

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00:16:44.000 --> 00:16:46.679
the US that are willing to be very honest about

293
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the illegal behavior that they're engaging in to manage their

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mental and physical health. And if without them, we would

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not be having this conversation, we would not have sixteen

296
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million people that live in deeper municipalities. There's just no

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way that that group of people first, and the second

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group of people are people that are suffering from substance

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use disorder of all kinds, who have ironically found relief

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with substances that are scheduled.

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You know what. On that note, we're going to take

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a quick break. We're going to say thank you to

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our sponsors, and we'll be back here in just a moment.

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On Word of Mom Radio, she is brave, she is bold,

305
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she is you, and we want to tell your story.

306
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register as a guest. We want to tell your story

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because when you win, we all win.

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00:17:44.359 --> 00:17:50.440
In twenty seventeen, Unsilenced Voices was formed to help survivors

311
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of domestic abuse and gender based violence worldwide. The organization

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currently serves Sierra Leone, Rwanda, Gone, and the USA. In

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twenty twenty two, Unsilenced Voices gifted over thirty three thousand

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We need your help. Donations are critical in order for

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00:18:39.319 --> 00:18:42.240
We're back here on Word of Mom Radio. We're talking

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00:18:42.279 --> 00:18:45.720
with April Pride, who is the founder of set set,

324
00:18:45.759 --> 00:18:50.000
the first community platform built for women providing access and

325
00:18:50.079 --> 00:18:55.440
accessible education to psychedelic integration with your medical provider. It

326
00:18:55.519 --> 00:18:58.000
is so important what you were talking about with the vets.

327
00:18:58.240 --> 00:19:01.000
I actually saw a commercial and I couldn't believe it.

328
00:19:01.319 --> 00:19:06.200
A veteran talking about microdosing and how it has helped

329
00:19:06.240 --> 00:19:10.640
with his depression, his pain management. I was blown away,

330
00:19:11.359 --> 00:19:17.680
completely blown away that the VA has a commercial about this.

331
00:19:18.200 --> 00:19:20.359
I couldn't believe it. It was about a week or

332
00:19:20.359 --> 00:19:24.240
two after we had aired the first episode we've ever

333
00:19:24.319 --> 00:19:29.079
done about microdosing and how it helps with depression and

334
00:19:29.200 --> 00:19:32.880
all of these different things that they are finding these

335
00:19:33.000 --> 00:19:38.359
uses for. And it's not about huge quantities. It is microdosing.

336
00:19:38.440 --> 00:19:42.240
It is learning, like you were saying, with women hormonally

337
00:19:42.440 --> 00:19:44.920
when the time of the month is, I would love

338
00:19:44.920 --> 00:19:47.759
for you to talk to us about the current studies

339
00:19:47.799 --> 00:19:52.119
and research talking about how psychedelics support menopause.

340
00:19:52.480 --> 00:19:55.480
When it comes to women's health, I feel like the

341
00:19:55.559 --> 00:19:58.799
two largest topics are menopause.

342
00:19:58.880 --> 00:20:01.640
Maybe that's because I'm pairing aposal and.

343
00:20:02.039 --> 00:20:06.720
Also micro dosing or psychedelics right for mental health and

344
00:20:06.759 --> 00:20:12.319
so the way, I'm so grateful to Jennifer Chessick, who

345
00:20:12.359 --> 00:20:15.119
I interviewed on my podcast. She's the author of the

346
00:20:15.160 --> 00:20:18.119
Psilocybin Handbook for Women, and she's working on another book

347
00:20:18.240 --> 00:20:21.680
that might be about menopause, and she was sharing with

348
00:20:21.799 --> 00:20:26.960
me what she's learned from clinicians and experts that's that

349
00:20:27.039 --> 00:20:29.720
she's spoken with in terms of how women are using

350
00:20:29.799 --> 00:20:35.839
psilocybin specifically for menopause, and Okay, the top.

351
00:20:35.640 --> 00:20:37.599
Three are one.

352
00:20:38.160 --> 00:20:42.559
Psilocybin is a serotonin agonist, so as we antagonist, so

353
00:20:42.599 --> 00:20:46.640
as we lose estrogen, we lose serotonin. So we start

354
00:20:46.680 --> 00:20:50.319
reaching for alcohol, we start reaching for weed, we start

355
00:20:50.359 --> 00:20:55.839
reaching for other things that can help to replace the

356
00:20:55.920 --> 00:20:58.480
serotonin that's lost. We've tried to find half. It's not

357
00:20:58.799 --> 00:21:01.799
it's actually we're not doing anything wrong in middle age.

358
00:21:02.000 --> 00:21:05.960
It's biological that we're like, why am I I need

359
00:21:06.200 --> 00:21:08.599
the thing to make me happy? Why I didn't need

360
00:21:08.599 --> 00:21:11.720
the thing five years ago? And so we're seeing alarming

361
00:21:11.759 --> 00:21:15.039
rates of women with alcohol use disorder specifically because that's

362
00:21:15.079 --> 00:21:17.039
the most that's the easiest thing for them to get

363
00:21:17.039 --> 00:21:20.000
their hands on. And then benzos because women are prescribed

364
00:21:20.400 --> 00:21:22.519
xanax and the rest of it at a race that

365
00:21:22.519 --> 00:21:26.480
are much higher than men. Right, So that is one

366
00:21:26.480 --> 00:21:29.039
of the things that's happening when we microdose is we

367
00:21:29.079 --> 00:21:33.559
are helping to feed the serotonin receptors and so we

368
00:21:33.680 --> 00:21:37.440
don't have the need to find other things that can

369
00:21:37.559 --> 00:21:38.839
replace that happiness.

370
00:21:38.920 --> 00:21:43.200
Right, that's been that's slowly being taken from us.

371
00:21:43.759 --> 00:21:48.920
And then the other big thing which tracks for me

372
00:21:49.039 --> 00:21:53.960
when she was sharing it is leading up to perimenopause.

373
00:21:54.319 --> 00:21:56.839
If you look at your monthly cycle women that have

374
00:21:56.960 --> 00:22:01.640
endometrios is seventy five percent of them have also had

375
00:22:01.839 --> 00:22:07.240
sexual trauma or abuse brought onto them, and so they

376
00:22:07.359 --> 00:22:12.400
think that that condition is a physical manififestation of the

377
00:22:12.519 --> 00:22:14.480
trauma that was induced upon them.

378
00:22:14.519 --> 00:22:14.759
Right.

379
00:22:15.440 --> 00:22:21.759
And so if you continue until perimenopause and menopause to

380
00:22:21.920 --> 00:22:27.079
have this trauma that has gone unaddressed, and you have

381
00:22:27.160 --> 00:22:31.279
had painful, terrible periods your whole life because of endometriosis,

382
00:22:32.400 --> 00:22:35.799
your experience in menopause and leading up to menopause will

383
00:22:35.839 --> 00:22:41.200
be equally as difficult. What they're finding is that women

384
00:22:41.400 --> 00:22:47.519
that choose to take a high dose psilocybin experience while

385
00:22:47.559 --> 00:22:50.920
they're in perimenopause or at some point in their forties

386
00:22:51.559 --> 00:22:56.599
and they start to address this underlying trauma, that it

387
00:22:56.759 --> 00:23:03.640
changes the trajectory of their menipase or perimenopausal experience because

388
00:23:04.119 --> 00:23:08.839
the trauma is, you know, it's not just something that's

389
00:23:08.880 --> 00:23:14.359
being buried, it's come into the light. You are starting

390
00:23:14.359 --> 00:23:18.480
to integrate how you feel or feel about something that

391
00:23:18.480 --> 00:23:21.599
happened in the past and are looking to the future

392
00:23:21.960 --> 00:23:24.920
for things to be different. So there there is a

393
00:23:24.960 --> 00:23:27.599
book that I'm sure you've talked about on this on

394
00:23:27.640 --> 00:23:32.799
this podcast called The Body Keeps the Score by Vander Kulk, and.

395
00:23:33.160 --> 00:23:34.720
It's he does a very very good job.

396
00:23:34.839 --> 00:23:38.440
Like the physical manifestations of our pain are a lot

397
00:23:38.440 --> 00:23:42.200
of times the result of our emotional trauma of all kinds, right,

398
00:23:42.279 --> 00:23:48.200
and physical trauma. So so that micro dosing to help

399
00:23:48.319 --> 00:23:57.160
with the estrogen loss, macrodosing to help with resolving some trauma.

400
00:23:57.759 --> 00:24:00.440
And then the third part of this is the amount

401
00:24:00.759 --> 00:24:07.279
of anxiety that comes along during perimenopause, again also because

402
00:24:07.319 --> 00:24:13.079
of our changing hormones. That too, I guess I should

403
00:24:13.079 --> 00:24:16.119
have said micro dosing to help us not reach for

404
00:24:16.160 --> 00:24:21.599
the bottle. But this third thing, the anxiety, micro dosing

405
00:24:22.160 --> 00:24:25.359
to not rely on benzos or other ways to deal

406
00:24:25.480 --> 00:24:31.079
with anxiety. It just helps to even out. It's our

407
00:24:31.119 --> 00:24:36.839
emotional regulation, the unpredictability that we sort of expect month

408
00:24:36.839 --> 00:24:39.079
to month, like oh, oh yeah, I guess I'm getting

409
00:24:39.079 --> 00:24:39.599
my period.

410
00:24:39.799 --> 00:24:40.880
This is what's going on.

411
00:24:41.440 --> 00:24:44.079
But when you get into perimenopause, it's really hard to

412
00:24:44.119 --> 00:24:46.240
know what's going on because you don't get your period

413
00:24:46.240 --> 00:24:49.200
at the same time all the time, right, So it

414
00:24:49.279 --> 00:24:52.880
brings in this level of consistency that's not only for

415
00:24:53.079 --> 00:24:55.720
you but also the people around you that you love.

416
00:24:55.920 --> 00:24:56.119
Right.

417
00:24:57.440 --> 00:24:59.720
One of the hardest things that I can bring into

418
00:24:59.720 --> 00:25:03.599
my world is inconsistency because.

419
00:25:03.599 --> 00:25:05.880
The people around me here are like, whoa, what has happened?

420
00:25:06.079 --> 00:25:08.000
Where's the other April? You know?

421
00:25:08.240 --> 00:25:11.880
Like right, and so yeah, that is Those are just

422
00:25:11.960 --> 00:25:15.519
three of the ways that people are using psilocybin in

423
00:25:15.599 --> 00:25:18.279
middle age, which I hate that word, but I guess,

424
00:25:19.000 --> 00:25:20.480
I guess do I want to be one hundred and

425
00:25:20.480 --> 00:25:22.119
seventy years old, so I don't want to wait till

426
00:25:22.119 --> 00:25:25.559
I'm eighty five for middle agies, so you know, yeah,

427
00:25:25.799 --> 00:25:28.680
and I it all really really tracks with everything I've

428
00:25:28.759 --> 00:25:30.119
learned in the last decade.

429
00:25:30.240 --> 00:25:32.720
Now, how you do it is totally up to.

430
00:25:32.680 --> 00:25:36.160
You, right, Like there are no rules for microdos, seeing

431
00:25:36.160 --> 00:25:38.519
there are certainly protocols that people have put out, but

432
00:25:38.759 --> 00:25:40.519
one of the things that Kendra and I worked on

433
00:25:40.759 --> 00:25:43.599
was making sure that you understand it's personal to you,

434
00:25:44.640 --> 00:25:48.759
And one of the biggest lessons for women is indigenous cultures.

435
00:25:48.920 --> 00:25:51.480
They ask women to work with micro do substances for

436
00:25:51.519 --> 00:25:53.759
three months so that they're working with it through three

437
00:25:53.799 --> 00:25:57.160
of their cycles, so they understand how it ebbs and

438
00:25:57.200 --> 00:26:01.400
flows during the month, so that you can adjust accordingly.

439
00:26:02.319 --> 00:26:05.720
And that has everything to do with your sensitivity to

440
00:26:05.799 --> 00:26:08.720
it right again, so you can be consistent and show

441
00:26:08.799 --> 00:26:10.519
up to your day in a way that feels good

442
00:26:10.519 --> 00:26:11.640
to you and the people around you.

443
00:26:12.039 --> 00:26:16.039
I find this so fascinating. Are there any safety regulations

444
00:26:16.039 --> 00:26:16.440
out there?

445
00:26:18.680 --> 00:26:19.960
What do you mean by safety?

446
00:26:20.079 --> 00:26:25.000
You mean safety around the product, safety around the guidance? Yeah, no,

447
00:26:25.359 --> 00:26:28.880
I mean no. It is a it's again wild West.

448
00:26:28.920 --> 00:26:33.079
So there is an organization called Sillo Safe, which is

449
00:26:33.359 --> 00:26:44.920
a Indush underground, industry led elective organization that you, as

450
00:26:45.079 --> 00:26:48.680
like a manufacturer of a psilocybin product, can choose to

451
00:26:48.799 --> 00:26:53.119
join and then you put their like good housekeeping seal

452
00:26:53.160 --> 00:26:56.000
of approval. You put that on your packaging, and you

453
00:26:56.160 --> 00:27:02.559
also adopt their language and graph fixed for the potency

454
00:27:02.799 --> 00:27:05.640
of the product that's inside, so there's some consistency for

455
00:27:05.720 --> 00:27:09.119
the consumer. Now, it's really really hard to get companies

456
00:27:09.160 --> 00:27:12.480
to adopt that. But that is the answer. Right from

457
00:27:12.480 --> 00:27:17.720
a product standpoint, do not buy anything online unless you

458
00:27:17.839 --> 00:27:21.279
have a friend who bought it from them, got their

459
00:27:21.920 --> 00:27:26.599
package delivered and tried the product and everything's cool.

460
00:27:27.000 --> 00:27:28.759
Right. So, like I part of my.

461
00:27:28.759 --> 00:27:31.799
Job right is to buy stuff from shady places. And

462
00:27:31.880 --> 00:27:33.720
I can tell you you're just.

463
00:27:33.759 --> 00:27:34.839
Waiting for a shakedown.

464
00:27:34.880 --> 00:27:37.640
So like, okay, I go on Instagram and I find

465
00:27:37.680 --> 00:27:40.440
this website or no, yeah, go on Instagram.

466
00:27:40.480 --> 00:27:41.839
Then I go to their website.

467
00:27:42.440 --> 00:27:45.079
Then I contact them on Telegram like they told me to,

468
00:27:46.119 --> 00:27:48.079
and then I give them a hundred bucks for five

469
00:27:48.160 --> 00:27:48.920
chocolate bars.

470
00:27:49.119 --> 00:27:50.480
And then within.

471
00:27:50.440 --> 00:27:53.279
Two or two weeks, I guess, I got a message

472
00:27:53.319 --> 00:27:56.079
that said that my package was you know, had been

473
00:27:56.160 --> 00:27:58.400
confiscated and if I didn't send seven hundred dollars, they

474
00:27:58.400 --> 00:27:59.960
were going to turn over to the DEA.

475
00:28:00.319 --> 00:28:00.960
So that's the.

476
00:28:01.000 --> 00:28:04.160
Type of stuff that you can fall trapped to. And

477
00:28:04.200 --> 00:28:07.880
if you're not like savvy and know that this is

478
00:28:08.200 --> 00:28:09.839
you know this was never going to You're never going

479
00:28:09.920 --> 00:28:11.720
to get your chocolate bars. But don't go all in

480
00:28:11.799 --> 00:28:13.240
on the seven hundred because you think you're going to

481
00:28:13.279 --> 00:28:16.240
get in trouble. Yeah, you just sort of walk away

482
00:28:16.359 --> 00:28:20.000
from the hundred bucks that this industry is rife with

483
00:28:20.079 --> 00:28:21.440
that because what are their choices?

484
00:28:21.480 --> 00:28:25.079
Do you have? And so I was actually just talking.

485
00:28:25.119 --> 00:28:29.680
I did start a psilocybin brand that I don't distribute,

486
00:28:29.799 --> 00:28:33.319
but I created everything around it so that it could

487
00:28:33.359 --> 00:28:37.519
have the elements of what a consumer really is looking

488
00:28:37.559 --> 00:28:39.400
for when they're making this choice.

489
00:28:40.200 --> 00:28:44.920
And oh what was I going to do? Yeah?

490
00:28:44.920 --> 00:28:48.599
So I did start it, but the guy that's distributing

491
00:28:48.640 --> 00:28:52.759
it and taking all the risk, he's not doing it anymore.

492
00:28:52.880 --> 00:28:54.720
And the reason I started it was because people were

493
00:28:54.799 --> 00:28:58.359
asking me as a podcast host on psychedelics, where do

494
00:28:58.440 --> 00:29:01.480
I get mushrooms? And I told do that one the

495
00:29:01.559 --> 00:29:04.359
one story, there are more of them, and I just

496
00:29:04.400 --> 00:29:09.039
didn't have anywhere to send people. And so I found

497
00:29:09.240 --> 00:29:13.319
I think the best legacy manufacturer of products in Seattle

498
00:29:14.039 --> 00:29:17.599
and built a brand for her so they would have,

499
00:29:18.039 --> 00:29:20.920
you know, some I would have somewhere to send people

500
00:29:20.920 --> 00:29:22.519
that felt like totally legit.

501
00:29:22.519 --> 00:29:24.720
I knew the product was good, but like it needed

502
00:29:24.720 --> 00:29:26.119
to be packaged and all of that.

503
00:29:26.319 --> 00:29:31.240
So the product is one hurdle, and then the second

504
00:29:31.319 --> 00:29:36.160
hurdle is the fact that you are paying somebody to

505
00:29:36.240 --> 00:29:40.640
sit with you and to guide you. Guide is a

506
00:29:40.759 --> 00:29:43.160
loose word, but one that we all can appreciate what

507
00:29:43.160 --> 00:29:48.559
that means. You're a facilitator and there's all levels of experience.

508
00:29:48.599 --> 00:29:50.200
I mean, people want me to guide them. I have

509
00:29:50.359 --> 00:29:52.519
never been trained as a facilitator. I just talked to

510
00:29:52.559 --> 00:29:55.119
experts all day. That doesn't make me one, nor does

511
00:29:55.200 --> 00:29:57.039
that make me want to be one. I understand the

512
00:29:57.039 --> 00:30:01.039
responsibility that comes with holding space for somebody when they're

513
00:30:01.039 --> 00:30:03.039
in an altered state, and that is you got to

514
00:30:03.079 --> 00:30:06.039
really be called to that. And so one of the

515
00:30:06.039 --> 00:30:09.000
things that we're not talking about enough is the sexual

516
00:30:09.039 --> 00:30:12.799
abuse that's rampant in this industry because you at a

517
00:30:13.319 --> 00:30:15.759
woman or a man that's in an altered state and

518
00:30:15.799 --> 00:30:20.000
can't make decisions for themselves, and that abuse of power happens.

519
00:30:21.000 --> 00:30:24.039
It happens. So if you're working with somebody, there should

520
00:30:24.119 --> 00:30:26.759
always be two people there. It's like going into your

521
00:30:26.799 --> 00:30:30.359
obgi n's room. You know, the nurse needs to be

522
00:30:30.400 --> 00:30:33.400
there too, And so if you're working with somebody, it's

523
00:30:33.400 --> 00:30:35.720
more expensive and it's all that, but it is kind

524
00:30:35.759 --> 00:30:38.599
of the way to go. So again, what I'm trying

525
00:30:38.640 --> 00:30:41.079
to do is train people so they can work with

526
00:30:41.119 --> 00:30:44.519
their friends and do this together and they don't have

527
00:30:44.519 --> 00:30:47.319
to spend a lot of money, right, So there.

528
00:30:47.160 --> 00:30:49.160
Are there are.

529
00:30:50.559 --> 00:30:52.759
And then on top of that, I think it depending

530
00:30:52.799 --> 00:30:54.759
on where you live, right, you're going to have hesitation

531
00:30:54.839 --> 00:30:58.400
if something's going wrong, calling nine to one one right

532
00:30:58.720 --> 00:31:00.440
because you don't want to get in trouble for it.

533
00:31:01.000 --> 00:31:04.720
So having someone who's sober, who can say you're gonna

534
00:31:04.759 --> 00:31:09.000
be okay, let's go for a walk safely, all of

535
00:31:09.039 --> 00:31:12.519
that before bringing the cops in it. Just like once

536
00:31:12.559 --> 00:31:14.640
you call the cops and they you've got these cops

537
00:31:14.640 --> 00:31:18.960
showing up at your house, your trip is now officially challenging.

538
00:31:18.839 --> 00:31:23.720
Because you have to, like, you know, engage with law enforcement. Yeah.

539
00:31:23.759 --> 00:31:28.119
So I think that the question around safety is very,

540
00:31:28.279 --> 00:31:29.400
very complicated.

541
00:31:29.839 --> 00:31:32.079
Wow, there's so much more we need to talk about.

542
00:31:32.119 --> 00:31:35.240
I can't believe that this time is over. April, let

543
00:31:35.279 --> 00:31:38.839
everyone know how they may reach out to you, and

544
00:31:38.880 --> 00:31:40.680
what would you like to leave our listeners with?

545
00:31:41.599 --> 00:31:43.440
Oh yeah, thank you for that.

546
00:31:45.079 --> 00:31:48.480
So you can find me, I'm on LinkedIn at April Pride.

547
00:31:48.480 --> 00:31:52.319
Pride set set is at get set set g e

548
00:31:52.400 --> 00:31:55.559
T s E T s e T dot com and

549
00:31:56.559 --> 00:31:58.720
on Instagram. You can also find us at get Set

550
00:31:58.759 --> 00:32:01.319
Set and you can find me at April pri And

551
00:32:01.519 --> 00:32:04.559
I would say, you know, if you're listening to this

552
00:32:04.680 --> 00:32:08.319
and you're curious and you start to, you know, figure

553
00:32:08.440 --> 00:32:11.720
things out on your own, maybe it's not psilocybin that

554
00:32:11.759 --> 00:32:16.720
you're curious about. Maybe it's MDMA. Right, you have to

555
00:32:16.759 --> 00:32:19.880
test your drugs if you find some. I can tell

556
00:32:19.880 --> 00:32:24.279
you that the person that's testing MDMA for a lot

557
00:32:24.440 --> 00:32:27.960
of provider a lot of medicine keepers on the on

558
00:32:28.039 --> 00:32:31.359
the West Coast, twenty five percent have bentenol in it.

559
00:32:31.599 --> 00:32:35.640
But every single one is not pure MDMA. There are

560
00:32:35.720 --> 00:32:38.799
other things in there. It's cut with all kinds of stuff,

561
00:32:38.839 --> 00:32:43.039
including cocaine. Right, So you may think you're getting it

562
00:32:43.079 --> 00:32:45.519
from a trusted source, but yeah, I was interviewed by

563
00:32:45.519 --> 00:32:48.200
it eleventh grader last week actually, and she was like,

564
00:32:48.640 --> 00:32:52.200
what would you tell eleventh graders might test your drugs? Right,

565
00:32:52.519 --> 00:32:53.720
I'm not going to be your mom and tell you

566
00:32:53.759 --> 00:32:55.519
don't do it, because we know you've got what you

567
00:32:55.519 --> 00:32:58.039
guys are up to. But you need to test your drugs.

568
00:32:58.079 --> 00:33:00.920
And I tell that to adults too, and they at me, Oh,

569
00:33:00.960 --> 00:33:03.880
I've got my guy. I've had the same guy forever.

570
00:33:04.000 --> 00:33:07.559
I'm like, if you just talked to the people that

571
00:33:07.640 --> 00:33:11.720
I talked to weekly, you would understand how important it

572
00:33:11.799 --> 00:33:14.920
is to not trust anybody when it comes to these things.

573
00:33:15.000 --> 00:33:17.359
Right now, because it's not their fault, we have a

574
00:33:17.400 --> 00:33:20.279
poisoned drug supply. So that is what I would stress

575
00:33:20.279 --> 00:33:23.400
to your listeners. Really, to know that you're getting in

576
00:33:23.480 --> 00:33:24.640
bed with people who.

577
00:33:24.640 --> 00:33:26.200
Really don't have your best interest in mind.

578
00:33:26.559 --> 00:33:30.559
Yeah, knowing the efficacy of where you get things is

579
00:33:30.680 --> 00:33:31.440
very important.

580
00:33:31.680 --> 00:33:33.200
It's true, It really truly is.

581
00:33:33.720 --> 00:33:36.400
April. I thank you so much for coming on the show.

582
00:33:36.519 --> 00:33:38.759
I really do, because I think that this is a

583
00:33:38.839 --> 00:33:41.039
topic that is coming up more and more and more

584
00:33:41.079 --> 00:33:43.839
and people need to be aware what is going on.

585
00:33:44.319 --> 00:33:46.599
So all of April's links are going to be live

586
00:33:46.640 --> 00:33:49.720
on Bard of Mom Radio. Please, if you are curious,

587
00:33:49.960 --> 00:33:53.680
reach out, take a listen to the podcast, find out

588
00:33:53.680 --> 00:33:55.839
the information that will work for you.

589
00:33:56.920 --> 00:33:59.440
Yes, you can find our podcast on YouTube at set

590
00:33:59.440 --> 00:34:01.240
set show anywhere you stream audio.

591
00:34:01.640 --> 00:34:01.920
Yeah.

592
00:34:01.960 --> 00:34:04.440
Absolutely, Like I said, all the links will be there,

593
00:34:04.480 --> 00:34:07.039
So I do encourage you to reach out. And again,

594
00:34:07.119 --> 00:34:09.559
thank you so much for being here. I really appreciate

595
00:34:10.039 --> 00:34:12.599
you taking the time to come. Thanks, thank you. Thanks

596
00:34:12.599 --> 00:34:15.000
for my pleasure and for all of you out there,

597
00:34:15.119 --> 00:34:17.559
thanks for being here with us today. We're going to

598
00:34:17.599 --> 00:34:21.039
close out with our fabulous theme song from Smith's Sisters

599
00:34:21.400 --> 00:34:24.119
and the Sunday Drivers. So till next time, This is

600
00:34:24.119 --> 00:34:27.440
Dori di Carlo saying, go out and create a marvelous you.

601
00:34:28.079 --> 00:34:28.800
Bye for now.

602
00:34:31.800 --> 00:34:34.360
She is sure, she is sure, she is strong, she

603
00:34:34.440 --> 00:34:38.480
is strong, she is true, she is true, she is

604
00:34:38.639 --> 00:34:43.039
braz Bra, she is she is you, is you, she

605
00:34:43.239 --> 00:34:46.239
is you. She she is sure, she is sure, she

606
00:34:46.320 --> 00:34:49.239
is strong, she is strong, she is true, she is true,

607
00:34:50.840 --> 00:34:55.360
she is braz she is she is you. She is you,

608
00:34:55.639 --> 00:34:59.119
she is you. She is sure of ourself. Yeah, she

609
00:34:59.199 --> 00:35:02.559
takes care of it. Powerful and strong, yet she knows

610
00:35:02.559 --> 00:35:06.920
who she is, has integrity, woman, strong and true. You

611
00:35:07.039 --> 00:35:09.880
know where by name? See this woman is you. She

612
00:35:10.000 --> 00:35:13.639
is sure, she is strong, he is strong, she is true,

613
00:35:13.960 --> 00:35:19.800
is true, she is brave, she is she is you,

614
00:35:20.079 --> 00:35:24.800
she is she is she is sure, she is strong,

615
00:35:25.039 --> 00:35:29.599
is strong, she is true, is true, she is brave,

616
00:35:30.440 --> 00:35:33.360
she is she is she is you, she is you.

617
00:35:33.639 --> 00:35:38.119
She is adds value and hope has proved to be brave.

618
00:35:38.360 --> 00:35:42.280
See it's never too late, never time to behave reaching

619
00:35:42.360 --> 00:35:46.880
for dreams doesn't matter. The age believes in herself, unleash

620
00:35:46.920 --> 00:35:49.559
from her cage. She is sure, she is sure, she

621
00:35:49.639 --> 00:35:54.440
is strong, is strong, she is true, is true, she

622
00:35:54.559 --> 00:35:56.679
is brave, she is bold.

623
00:35:57.320 --> 00:35:58.079
She is you.

624
00:35:58.360 --> 00:36:02.480
She is she is she is sure, she is she

625
00:36:02.559 --> 00:36:06.440
is strong, she is strong, she is true, is true,

626
00:36:07.119 --> 00:36:13.280
she is brave, is brave, she is she, she is you. Okay,
April Pride Profile Photo
April Pride

CEO/Founder/Mom

April Pride is a 3x founder, podcast host, speaker and mom with 20+ years of experience. She founded SetSet, the world’s first community platform built for women, providing accessible psychedelic education and integration with medical-provider-created resources. April has spoken to tens of thousands of women globally on topics including business, psychedelics and the future of wellness. She is also included in the inaugural High Times Female 50 list and in 2021 was awarded “Most Creative Cannabis Entrepreneur in the US”.