Networking by Managing MOMpreneur Mayhem Host Cena Block

How Networking Can Help Your Mom-Run Business

Many people steer clear of networking, complaining that there are no ‘real results’. The biggest complaints come from having ‘no time’ to network, that events are inconvenient, and the cost of associations and groups are too exorbitant to participate.  However, I’d like to debunk this myth.  The fact is that successful networking is the fastest way to build your business, and the fastest way to income for MOMpreneurs.

Networking is defined as…

According to Dictionary.com, a network can be defined as a fabric or structure of wires that cross at regular intervals, knotted or secured at the crossing, an interconnected or interrelated chain, group, or system, or an informally interconnected group or association of persons.

The definitions bring to light some of the essentials of successful networking.

You need structure…

Many MOMpreneurs spend a lot of time ‘winging it’ while networking as opposed to setting up a structured approach and targeting certain events, relationships and groups comprised of their ideal customers. Networking for the sake of networking does not produce the same results as targeted networking with groups of ideal customers. Structuring your networking events helps you manage your time and efforts, and will greatly assist your results because you can create repeatable procedures based on upcoming networking activities.

When you know where you’re going and have a setup procedure for follow up, your results will be much more palpable. As opposed to haphazardly showing up to an event, gathering a handful of business cards and throwing them in a drawer when you return to your office… never to be seen again. The conversion POWER of any networking event is only as good as your follow up procedure. Taking time to strategize what to do afterward and creating a communication procedure of high-touch points at least four times after an event will help people remember you, and may be the missing key to your success.

The power of one great referral…

When working with moms who run their own businesses, I often talk about the ‘Power of One’. I have a colleague (whom I’m now proud to call my good friend) who is single-handedly responsible for helping me get the following results:

  • 8 Group Coaching Events…
  • 5 Corporate Clients…
  • 4 Trade Shows…
  • 1 Nomination…
  • 2 Keynotes…
  • 3 Marketing Expos…
  • 2 Chamber Association Relationships…
  • 1 University Adjunct Professorship…
  • 5 Speaking Events…
  • 3 Private Coaching Clients
A rough calculation puts this number at approximately 800 potential clients. The point of this example is to highlight the results that one power networker can have on your business results. NOW, the fact is… I HAD TO DO THE WORK to engage and deliver results for these different client events… BUT, they are all a result of the network and synergies created from my ONE powerfully networked friend.  Consider the possibilities of what may happen if you begin to ‘work’ your already existing network? With all else being equal, there should never be a day that you are searching or desperate for new clients and more work.
 Some tangible benefits…

The results of having a robust network can be felt in every way. When you have access to a powerful network, you can immediately tap into expertise. One expert can save you a TON of time and help you avoid many mistakes. You also have the potential to always meet new prospects. Meeting new prospects widens your net further to attract additional people.  A wider network provides you with more social visibility and proof of your expertise and results. As you network and create more results, your ‘reputation’ speaks for itself and before you know it you’ll have a tribe of people who know, like and trust you.  And, as your tribe grows, so does your wallet!

Does networking really convert into income?

With the compelling evidence, it’s easy to see how focusing on your networking strategy can pay off in spades. With a properly thought out and executed strategy, you can avoid the pitfalls of wasted time, avoid inappropriate events and only focus on the networking opportunities that bring you real results.

One other key benefit to proper networking is the potential of ‘saving’ you precious time. As your network grows, so does your exposure to other experts in areas where you struggle. As tempting as it may be to do it all yourself, is not the best way to run a business these days. The need to create cash is too intense, and if you’re creating, selling, marketing, developing, billing, following up, managing the schedule, creating the product and creating all the client-facing materials… two things are absolute: at some point you will make a mistake, and you will eventually burn out. If you build a big network, you’ll find MORE people who are happy to help – if only you ask.

What are your networking tips and tricks?  What has worked?  What should we avoid?

Meet Cena Block

Cena Block is a successful MOMpreneur on a mission. She is a coach, speaker, author, and founder of Sane Spaces, (http://www.sanespaces.com) and the upcoming MagnificentMompreneurs.Com – from Mom to Wow®.  Her private coaching, group programs, and teleseminars kick-start MOMpreneurs and help them thrive. She hosts ‘Managing MOMpreneur Mayhem’ a bi-weekly show on Word of Mom Radio.  To access her free training for MOMpreneurs go to http://www.sanespaces.com. You can find her @sanespaces on any of the social media sites, or contact her directly at cena@sanespaces.com.

About Dori DeCarlo

Word of Mom Radio ~ the place MOMpreneurs and Business Women meet, share, empower and inspire each other. Join your host, Dori DeCarlo at http://blogtalkradio.com/wordofmomradio on Tuesday"s and Thursday"s ~ sharing the wisdom of women.

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