Elizabeth (Liz) Rietz is the CEO and co-founder of Bleuet, creator of apparel designed to give girls’ the freedom and confidence to do what they love. As a mom of two daughters (ages 11 and 14), Rietz founded Bleuet along with her husband, Bill, after a fruitless search for comfortable camisoles and bras for their tween daughters, one of which is sensory sensitive. Liz believes girls deserve better age-appropriate options when it comes to undergarments for their growing bodies. They don’t need lingerie, they need Bleuet.
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