Kathy Terry is the founder of inLieu, a social giving app that provides a way to donate to a cause and gift a friend or loved-one in 60 seconds or less. She and her husband also own Austin’s most famous burger chain, P. Terry’s and its sister restaurant, Taco Ranch. Kathy’s mission to change the way we think about giving is a reflection of a lifetime of charitable giving and service. Her goal is simple–to make it easier for people to make the world a better place. Kathy and Patrick live in Austin, Texas with their two children, Kate and Caroline.
“People have a strong emotional connection and are conditioned to giving material gifts,” Terry says, “and I get that. So my challenge is really more about shifting behavior. I want to make it easy for everyone to turn material gifts into donations.” She’s ready, she says, for inLieu to “become a verb” and for all of us to get used to living in a community where everybody is giving.
inLieu is the first social giving app. With inLieu, you can donate to a cause and send a gift to a friend or loved one in seconds. inLieu launched with a mission to change and simplify the way we give. Since its launch in March of 2018, over $100,000 have been donated to over 480 causes nationwide. Download inLieu on the iTunes App Store or Google Play.
A fierce female and serial entrepreneur, Kathy Terry has been making waves since starting her first business over 20 years ago. In 2005 she co-founded P. Terry’s Burger Stand with her husband Patrick and quickly established its presence as a socially and health-conscious fast food alternative. With fifteen P. Terry’s locations and counting (and a hot new fast casual Mexican offering called Taco Ranch) there’s no denying that Kathy Terry has helped change the way Austinites do “fast casual.”
Kathy and Patrick have a heart for philanthropy, and giving back has always been a core principle of the Terry’s business model. Through their stewardship, the restaurant chain has donated over $800,000 to date, all benefiting local nonprofits. But Kathy didn’t stop there – in 2017 she launched an all-new mobile app called inLieu: the first social giving app where users can make donations and share a personal message with a friend, anytime, anywhere.
Kathy’s mission to change the way we think about giving is a reflection of a lifetime of charitable giving and service. Her goal is simple–to make it easier for people to make the world a better place.
We continue to partner with No Such Thing As a Bully and The Moment of Kindness Foundation to help bring more kindness into the world and change the language surrounding our culture, eliminating words like “bully” and “victim.” Thanks as always to Smith Sister Bluegrass for our closing song.
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