Necessity – The Mother of Invention!
After having my daughter, I realized that there was a lack of innovation and thoughtfulness in many of the products available to moms and babies. When I went searching for an easier snack time solution, I couldn’t find it. So I decided to invent it! My “idea day” was November 18, 2009 as I was driving home with my toddler. She was having trouble using both a sippy cup and a snack cup at the same time. When I got home a drew a sketch of my first product, Cubbie Cup! Over the course of the next year, I worked with my CAD designer and graphic designer to come up with the best design for the product. I also worked on the patent and the trademark, which are now complete! It took approximately a year to go from idea to product. I had a great team and we worked together to get this accomplished.
This has been a wonderful learning experience for me. I have learned so much about manufacturing, the retail trade, the wholesale trade, cost accounting, marketing, the legal landscape, etc. As a former investment banker, I never felt like I fully utilized my MBA. However, the process of bringing a product to market allowed me to use EVERY aspect of that degree and it’s been a lot of fun! Now I look forward to getting Cubbie Cup and other products on retail shelves very soon.
Join me on Word of Mom Thursday as I converse with Dori DeCarlo about my life as a MOMpreneur.